DELHI—PRESENT CM

IS HE BY CHOICE?

OR WANT OF CHOICE??

SARASIJ MAJUMDER

It's a really interesting question - Yes, Delhiites likes Kejriwal, there is no doubt.

People appreciate his Freebies politics - Free Electricity, Free water, Free Metro for Women.

Kejriwal is perfect in Marketing in Delhi; you will find his posters everywhere - Big hoardings, On metro, TV Ads, and Some time on Dustbins as well.

The visibility of Kejriwal on Media channels is much higher than the PM of our country. Not only in National media but also regional media and newspapers etc. I leave aside International media.

I want to share one concept of Neuro Marketing followed by most of the successful products - If any product regularly appears on TV screens - In this case, chances of buying that product increases while shopping in the Market. Even if it is "SHIT".

Even in Megastores like DMart and Big Bazar - those products are more visible on retail shelves are purchased more by the consumers.

Same here in politics as well - Visibility of Kejriwal is much higher than the most of the young leaders like Sachin Pilot, Jyotiradhitya Scindia, Tejaswi Yadav, Akhilesh Yadav, Tejaswi Surya, Anurag Thakur etc. all-- good, or bad.

Also, we cannot ignore in opposition there is no serious option as well.

Yes, Dr Harshwardhan and Kiran Bedi were   great options, but if we are talking about leaders of present Delhi BJP - Manoj Tiwari - He is a humble guy who never speaks stupid words - He knows how to give respect to opposition leaders as well - But in my view nobody likes that potential CM Candidate singing a song (Lagaile tu Lipstick) in a public gathering. Singing is his profession, but from a political point of view, he has to ignore singing in public because people started taking him as a non-serious Politician.

KEJRIWAL SPENT 150 Crore on Advertisement in 3 months of 2021—reveals RTI.

Now comes to Gupta Ji (Awadhesh Gupta) - I am 100% sure some Delhiites may not be familiar with his name - He is Delhi BJP president.

It is not fair to compare the Brand value of Kejriwal with Awadhesh Gupta. Yes, Gupta Ji is a hardworking karykarta of BJP; there is no doubt in this. I actively watch his presence and talk  on media and social media. Still, if we think to put him against Kejriwal, then it is an injustice to money spent by AAP in branding Kejriwal, which is almost around 800 + Crores.

Even Gautam Gambhir are more visible and attacking as compared to Awadhesh Ji.

Gautam Gambhir takes the initiative like 1 Rupee per Meal via his canteen, which serves the people.

Let’s have a look at some data that will help to understand it more deeply.

Vote Percentage of Delhi Assembly Election 2020

AAP: 53.57%

BJP: 38.51%

Congress: 4.26%

Vote Percentage of General Elections (Delhi - 2019)
AAP: 18.11%

BJP: 56.86%

Congress: 22.21%

I don't discuss 2024, -- BJP clean sweeped all seats.

In Lok Sabha Elections - AAP gets nothing, even a single seat out of seven, but in assembly elections, APP clean sweep the entire election.

So, lovers of Kejriwal gave him a full majority in assembly elections, but when it came to the Lok Sabha elections, they moved towards BJP.

One more serious point: AAP’s worst performance gave them 18.11% votes in Lok Sabha elections, whereas BJP’s worst performance gave them 38.51% in assembly elections.

THINK, DELHI-- THINK, BEFORE IT'S LATE. EXAMPLE OF BENGAL IS BEFORE YOU.

 SOURCE:-- COMPILED FROM DELHI NEWSPAPERS—TOI, HT, IE

IMAGE CREDIT: NEWS EXPRESS

 

 

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